Ranking on Google in Nigeria has changed. It's no longer just about stuffing keywords into your text. Today, it's about User Experience, Local Relevance, and Technical Speed.
1. Why Local SEO Matters in Lagos
When someone in Mile 12 searches for "Web Designer," Google wants to show them someone nearby. This is why setting up your Google Business Profile is the single most important step you can take.
Key Steps:
- Verify your address (even if you work from home).
- Add photos of your work environment.
- Get at least 5 reviews from past clients.
2. Speed is a Ranking Factor
Internet speeds in Nigeria can be inconsistent. If your site takes 10 seconds to load on a 3G network, users will leave. Google knows this.
We use Tailwind CSS and compressed images to ensure our clients' sites load in under 2 seconds.
"A fast website is the foundation of good SEO. Content is king, but speed is the castle."
3. Create Content for Nigerian Problems
Don't just write generic content. Answer specific questions your customers are asking. For example, instead of "Web Design Tips," write "How much does a website cost in Lagos?"
Need help with your SEO?
We can audit your website for free and tell you exactly why you aren't ranking.
Get Free Audit